180 Smith Street.

We walked by this sign a little while back.  It's the sign for the new (coming soon?) establishment that's taking over the space at 180 Smith, which used to be Ecropolis.  This place also seems like it will be a coffee shop of sorts.  The sign is strange, though.  Dough...okay that sounds good, bread and pastries...coffee...yummy...aroma...makes sense...roogel...huh?  It seems clear that the picture at the bottom of that phrase is rugala but we've never seen or heard this spelling/pronunciation.  It looks like the cafe itself might have that word in it's name because we've found two trademarks "Get Ready to Roogel" and "Let's Roogle".  Has anyone ever seen this delicious sweet spelled "roogel" or is this new?