Thursday, April 8, 2010

$500 award for Red Hook design competition

See below for the competition specifics - the selected logo will be a huge part of Soler Pupusas display at their food stands in the Brooklyn Flea as well as their upcoming location at Central Park's Summerstage. All submissions must be received by April 15, 2010 and should be sent to edemetriou@sbidc.org. For more information, contact Elizabeth Demetriou (718) 965-3100 Ext.104. Thanks. Andrew
 
CALLING ALL RED HOOK ARTISTS
Soler Pupusas of Red Hook are holding a design competition and are looking for Red Hook artists to portray a logo/emblem of their family business. The winner will receive a $500 award and a free pupusa lunch/dinner. The winning design will become the new official sign/logo representing Soler Pupusas of Red Hook and will be reflected in all signage and marketing materials.

Possible design elements should include:
·         A name, word, logo, or statement that appropriately reflects on and identifies Reina & Rafael Soler as part of the Red Hook Food Vendors, but also as independent business owners.
·         Design logo could be words, symbols, or a combination of both. If symbols are used, special attention will be given to those reflecting cultural connections between Reina & Rafael's heritage & the environment they operate in (Red Hook). A big plus will be given to any symbol reflecting the Mayan/Pipil influence on the traditional food served(pupusas).
·         Lively colors are always good. while not a determinant factor in selection, festive colors will attract our attention. Of course, if there is an elegant combination of darker\more traditional colors in design, then it will also make the cut.

Here's a little background form Reina & Rafael Soler:
·         Rafael Soler is from Dominican Republic & Reina Soler-Bermudez is from El Salvador. They are primarily best known for their pupusas & tamales (a traditional dish from El Salvador), and for their fusion of Dominican favorite street foods like fried plantain, sausages, steaks, rice, beans, and chimichurri (Dominican-style sandwich). Their most popular dish is the Red Hook Pupusa platter which includes pupusas, fried plantain, Salvadoran cream, & curtido(pickled cabbage) & tomato sauce
·         Rafael & Reina Soler also operate a satellite stand at the Brooklyn Flea at Fort Greene & 1 Hanson Pl. They will also soon open a concession stand at the famed Summer Stage concert theater in Central Park.
·         Rafael was the first RHFV to participate in the Vendy's in 2008. He is also one of the most successful vendors at the RHFV ballfields, and perhaps the most popular at the Brooklyn Flea
There's plenty on the internet about Rafael Soler. NYTimes called him "The Nobu of Red Hook"  http://www.nytimes.com/2008/10/12/nyregion/thecity/12disp.html 
Reina & Rafael also appeared on the Martha Stewart Show live last November, preparing their  now famous pupusas
http://www.marthastewart.com/recipe/pupusas-de-queso .


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